It was there that she-male stylist Pinky the bear began a world tour of the advertising industry. Hand delivered across department lines and country boarders, Pinky does a little one-on-one time each director, stylist, producer, copywriter, dop, cd before getting handed off to the next. Sometimes Pinky screws their brains out. Most of the time though, Pinky inspires them to contribute something like a film, a viral commercial, song or pictures. Wheres the bear? is the cultural artifact archiving an unplugged, behind the scenes portrait of the ad business today and asks the question: Does the Ad industry have a soul?