
Thursday – Cannes Lions. With the short list announced at this year’s annual Advertising Disneyland Mecca, The Cannes Lions Awards there was one Case film missing which many anticipated would take home a roar: Wheres-the-bear.com – the two year long interactive blog featuring Pinky the Bear, a she-male bear was shunned by Cannes Jury Members.
Pinky, who celebrates his-her fifth birthday today, was reached in Carlton suit for comment. “It like big fucking shun. I find all Jury peoples and make black list. Not racial, I mean I hunt them and expose it all.”
Pinky the bear is no stranger to exposing “it all.” The campaign which commenced two years ago at the Cannes Lions festival 2010, sponsored by the Advertising social business network Unusuals.net, began a worldwide journey whereupon Pinky was handed off from person to person in the ad-industry and each experience was documented. Often seedy footage was created with Pinky, in videos created by directors. Pinky was also accredited with breaking up marriages and bringing industry heavyweights, who run powerful agencies, to low levels of discussion and self-promotion – something uncommon for agency persons in the ad industry.
Pinky has interviewed dozens of high-rollers in the business in several countries while on the journey, also displayed on the blog wheres-the-bear.com under a special section dedicated to “exclusive interviews.” Although Pinky the Bear has gathered a certain public awareness, it seems that after the campaign shun this week in Cannes – his/her recognition will be better known as an underground one. If there is, as Pinky the Bear claims, a cover up by Cannes Lions Jury Members remains to be seen – as are Pinky’s threats to those persons. What remains certain for now, is that the midget she-male will go ahead with birthday celebrations but without a Lion. A blow to Pinky – but not the first (see photo).
Pinky the bear is available for interviews with industry leaders. Inquiries can be sent directly to: Pinky@unusuals.net










